Creative direction
Guiding the big idea, visual language, and execution across a brand or digital product.
About Coker Oluwafemi
Nigerian creative director, brand strategist, and digital designer.
Coker Oluwafemi is a Lagos-based creative technologist who helps ambitious people and organizations make complex ideas clear, useful, and desirable through strategy, design, and technology.
What Coker does
Brand strategy
Finding the clearest positioning and turning it into a system people can understand and remember.
Brand identity
Designing identities, guidelines, and visual systems that give organizations a distinct point of view.
Web development
Building thoughtful, accessible web experiences and applications that work as well as they look.
Digital products
Combining product thinking, UX, interface design, and technology to create useful digital tools.
Creative leadership
Helping multidisciplinary teams make better decisions and deliver coherent, high-quality work.
Selected evidence
This portfolio documents Coker's work through case studies, projects, experiments, writing, and press. Each project explains the challenge, contribution, and outcome behind the visual work.
Based in Lagos. Working worldwide.
Coker works with teams in Nigeria and internationally on brand systems, digital products, websites, and creative technology projects.
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